Rebranding a national retail brand (Fry’s Grocery, Sprouts, Coscto Wholsale, Albertsons, Safeway, Basha’s, Ralphs, Kroger).
Café Valley | Retail / Consumer Packaged Goods
Brand & Creative Director: Led full brand identity refresh and packaging system for national retail distribution.
Challenge: Established retail brand needed a modern refresh to increase shelf visibility, strengthen product differentiation, and compete effectively in major retail channels.
Strategy & Approach: Conducted comprehensive brand positioning review and developed a refreshed visual strategy to better connect with target consumers while maintaining brand heritage.
Creative & Brand Execution: Led complete brand identity refresh including new visual identity, packaging systems, and point-of-sale merchandising assets.
Marketing & Performance: Created cohesive brand assets that supported retail marketing, increased in-store visibility, and strengthened consumer engagement across national channels.
Results:
- Strengthened retail visibility in Costco, Albertsons, Sprouts, and major retailers
- Improved product differentiation and consumer appeal
- Delivered refreshed brand system supporting continued national distribution
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Packaged Goods Identity Incorporated onto Labeling
BAKED GOODS - Retail & Wholesale
Providing backed goods and good for on-location baked goods. Cafe Valley provides baked goods under their label as well as white label allowing retail partners such as Costco Wholesale and Fry’s Grocery Stores to offer customers fresh baked (on location) pastry’s and cakes.
