Scott Farmer

Scott Farmer

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Case Study

Humun Genetyx
Successful marketing, branding, and creative strategies rest upon a data-informed foundation
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illustration, Marketing director, creative director, Collateral Material, branding, creative art, logo, graphic design
The Challenge

Humun Genetyx and Humun Health were launched during one of the most uncertain periods in modern healthcare history. As COVID-19 reshaped public trust in healthcare communication, the company needed to establish immediate credibility while explaining complex laboratory testing services in a way that felt accessible and trustworthy.

The challenge was not simply building a website. It required creating a complete trustworthy brand and customer experience capable of communicating scientific authority, operational clarity, and public confidence during a rapidly evolving global health crisis.

Strategic Approach
The strategy centered around reducing friction and uncertainty for users navigating healthcare testing information during a period of elevated public anxiety.
The visual system emphasized:
  • Competitor analysis
  • Identify target audience
  • Develop marketing plan
  • Develop trust-focused messaging

Messaging architecture was intentionally designed to prioritize clarity over technical jargon, helping users quickly understand testing options, procedures, and next steps.

Execution
Building A Trustworthy Brand Experience
  • Develop brand Identity
  • Develop core identity and brand assets
  • Craft brand messaging
  • Execute campaign systems
  • Design and execute packaging
  • Develop Website experience
  • Execute marketing plan
  • Monitor performance and gather feedback
Results
Launch Business Outcomes
  • Positioned for retail expansion
  • Enabled lunch readiness
  • Created automated customer acquisition funnels 
  • Improved brand consistency
  • Increased trust
  • Supported nation rollout
The Kinetix Group Marketing and Creative Services, Dynamic Marketing Collateral Example. comprehensive marketing, creative, and graphic design services
Dr. Steven Ross
Dr. Steven Ross discusses the importance of genetic health testing and provides a personal testimonial if its impact in his life.
Genetic-PGx Testing

Genetic Health Testing has changed healthcare for the better and can serve as the foundation of precision medicine going forward. Pharmacogenomics (PGx) is a great place to begin testing.

Marketing Collateral, branding, graphic design, Unique Flyer Design for Event Promotion
Marketing Collateral, branding, graphic design
Graphic Design, Comprehensive Social Media Strategy Layout
Package design, big box store design, logo, marketing display.
Positioning

HUMUN HEALTH: Uncommonly Uncommon Care

At HUMUN Health, we stand at the forefront of innovative health solutions, embodying the intersection of state-of-the-art technology and deep-rooted scientific expertise focused on making healthy convenient. 

Our mission is simple yet profound: to harness the power of science to improve the quality of life conveniently and whenever possible, from the privacy of your own space. We’re achieving this through our relentless pursuit of breakthroughs in science testing and the development of integrated fulfillment process. And technology plays a huge roll in providing privacy, accuracy, and convenience.

The core of HUMUN Health is our belief in a proactive approach to health and wellness. We’re not just about addressing symptoms; we aim to empower individuals with the tools and knowledge to take charge of their health. This philosophy is woven into the fabric of our brand and is the driving force behind our community outreach and educational endeavors.

In a world where health often takes a backseat, HUMUN Health is your trusted ally, championing a future where wellness is accessible and convenient to all. As we continue to break new ground, we invite you to join us on this journey of discovery and transformation.

For more information about our revolutionary products and the processes behind them, I encourage you to visit shop.HumunHealth.com and explore how we can support your journey to optimal health and wellness.

HUMUN Health is not just a company; we are a movement towards a healthier, brighter future, and we are just getting started. You deserve Uncommonly Uncommon Care!

1.
Led the strategic launch and brand development of Humun Genetyx and Humun Health during the COVID-19 pandemic, creating a scalable healthcare identity system designed to establish trust, communicate scientific credibility, and support rapid market entry in a highly sensitive public health environment.
2.
Directed the end-to-end creative strategy, digital experience, and brand positioning for Humun Genetyx and Humun Health, transforming complex laboratory and health technologies into accessible, consumer-facing healthcare brands built for growth, clarity, and public confidence.
3.
Developed and launched a unified biotech and healthcare brand ecosystem for Humun Genetyx and Humun Health, aligning brand strategy, UX, visual identity, and digital communication systems to support startup expansion, patient engagement, and long-term scalability across evolving healthcare markets.
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