Scott Farmer

Scott Farmer
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OrthoNow OrthoNaturals OrthoNourish
Marketing of Orthopedic Urgent Care Centers, Franchise Opportunities, and Orthopedic Suppliments.
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OrthoNow | Franchise Healthcare / Retail

Marketing & Brand Director: Built franchise expansion ecosystem supporting 65+ master agreements and 600+ nationwide locations.

Challenge: Needed to accelerate franchise sales, clarify brand positioning, and build scalable marketing systems in a competitive healthcare franchise market.

Strategy & Approach: Engineered integrated franchise growth strategy combining brand repositioning, CRM infrastructure, and multi-channel acquisition systems.

Creative & Brand Execution: Led brand strategy, identity redesign, creative direction, and marketing collateral development to strengthen franchise appeal and consistency.

Marketing & Performance: Implemented CRM systems, acquisition funnels, lifecycle marketing, event-driven franchise sales strategy, and automated campaigns.

Results:

  • Supported 65+ master agreements and 600+ nationwide locations
  • Significantly improved franchise acquisition efficiency
  • Delivered unified brand and marketing ecosystem

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Orthopedic Care for Every BodyTM
Before Re-design
After Re-design
Marketing,
Tagline: Orthopedic Care for Every BodyTM

Target audience was confused on whether OrthoNOW was an orthodontic practice due to image of smiley face. It was thought to be a dentist or orthodontic practice. Tagline and icon figure was developed to address confusion.

Orthonow
Landing Page and Email
KPI Tracking
Franchise Marketing Collateral
OrthoNow, architectural design, branding, marketing, Digital Marketing Strategy Infographic

Discovery Day

Discovery Day participants share their impressions and enthusiasm for the franchise offer.
OrthoNow, chart, design, branding, marketing, Digital Marketing Strategy Infographic
OrthoNow, Brand Development in Marketing Material, ad, Creative Packaging Solution for Retail, product design, graphic design, collateral marketing, illustration, creative direction, marketing direction, Graphic Design
OrthoNow, Creative Packaging Solution for Retail, product design, graphic design, collateral marketing, illustration, creative direction, marketing direction, Graphic Design for Non-profit Campaign
OrthoNow, chart, graphic design, creative design, marketing, layout, collateral
OrthoNow, presentation, collateral, powerpoint, OrthoNow, Brand Development in Marketing Material, ad, Creative Packaging Solution for Retail, product design, graphic design, collateral marketing, illustration, creative direction, marketing direction, Graphic Design
OrthoNow, Comprehensive Social Media Strategy Layout
Direct Mail & Event Handout Marketing Collateral
Retail Product Rack Cards & Handout Collateral
App: Live Urgent Care & Handout Collateral
Retail Product Identity Development & Labeling

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Marketing, Creative, logo
OrthoNow, CBD, OrthoNow, Creative Packaging Solution for Retail, product design, graphic design, collateral marketing, illustration, creative direction, marketing direction, Graphic Design
OrthoNow, label design, graphic design, marketing, creative direction, illustration
OrthoNow, Brand Voice Development in Marketing Material, Creative Packaging Solution for Retail, product design, graphic design, collateral marketing, illustration, creative direction, marketing direction, Graphic Design
Marketing Mix
Contact Scott